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logoBella (BEL)

One-Click Crypto Banking for Everyone.
  • Bella Protocol is an aggregated user interface for existing Decentralized Finance (DeFi) protocols. Built by the ARPA project team, Bella Protocol aims to simplify the user experience of existing DeFi protocols, and to allow users to deploy their assets and earn yield with ease.
  • Bella Protocol's planned products include:
    • Bella Liquidity Mining: Users can stake the Curve, ARPA/USDC, BEL/USDC Liquidity Provider (LP) tokens, and get BEL rewards.
    • Bella Flex Savings: Offering cross-platform arbitrage yield farming strategies for stablecoins and other cryptocurrencies.
    • Bella One-Click: Smart portal for deploying assets on popular DeFi products with subsidized gas fees via Bella's custodian service.
    • Bella Lending: Decentralized lending product with support of LP tokens and structured finance products.
    • Bella Robo-Advisor: Generating customized portfolio of indexes, yield-earning stablecoins, and other crypto assets based on user risk profile.
  • The BEL token can be used in the Bella Protocol platform for staking, fee collection, discounts for Bella services, as well as voting and governance.
  • Bella Protocol has raised a total of 4.50MM USD via a private token sale conducted in August 2020, selling 6.00% of the total token supply at a rate of 0.75 USD / BEL.

Key metrics (as at September 6th 2020)

Token TypeERC-20
Binance Launchpool Start DateSeptember 9th 2020
Binance Launchpool Allocation5,000,000 BEL (5.00%)
Initial Circ. Supply13,250,000 BEL (13.25%)
Total Supply100,000,000 BEL

1. What is Bella (BEL)?

Bella Protocol aims to solve current pain points in the DeFi user experience, such as high gas fees and a steep learning curve, and to onboard more users into the DeFi ecosystem.

Bella Protocol offers a suite of DeFi products for a streamlined crypto banking experience. Bella provides diversified cross-platform yield farming strategies with auto-rebalancing, and caters to both new and experienced users on-chain or via Bella's custodian service. The project also minimizes the transaction gas fees involved by aggregating transactions and interacting with smart contracts in batches (once every 12 hours).

BEL is the native utility token of the Bella ecosystem, with use cases including:

  • Fee Collection: A portion of transaction and service revenue from the platform will be used to reward BEL stakers and voters. The revenue stream is shared amongst the following parties: BEL stakers and voters, referral channels, operations budget and the project's risk reserve (a pool of assets which will be used to compensate users when security events take place).

  • Discounts: BEL holders enjoy service fee discounts. For instance, users will pay less for using the Robo-Advisor product when they choose to pay their fees in BEL.

  • Staking: The Bella Protocol team plans to launch staking rewards for regular BEL token holders to offset the increase in circulating supply in the first two years.

  • Voting and Governance: Users who stake BEL tokens can vote for potential product upgrades, releases, and parameter fixes.

2. Economics and supply

2.1 Token sales data

Private Sale Price0.75 USD / BEL
Private Sale DateAugust 18th 2020
Private Sale Allocation6,000,000 BEL
Private Sale Funds Raised4.50MM USD (4.50MM USDT)

2.2 Token allocations

Binance Launchpool5.00% of total token supply
Private Sale6.00% of total token supply
Public Auction*2.00% of total token supply
Ecosystem18.00% of total token supply
Reserve4.00% of total token supply
User Growth40.00% of total token supply
Staking Rewards10.00% of total token supply
Team15.00% of total token supply

*Bella Protocol will conduct an Initial DEX Offering (IDO) on Mesa, allocating 2.00% of the total BEL token supply for public purchases.

BEL token allocation
BEL token release schedule

3. Bella's community overview

Bella Protocol has a global user acquisition strategy, and will initially attract users from ARPA’s global community. The project will initially focus its community development strategies in China, Korea, Russia, Turkey, and Southeast Asia.

Current community growth strategies of Bella include:

  • Conducting decentralized token auctions.
  • Conducting BEL token airdrop to ARPA token holders.
  • Constantly engaging with the community in social channels.
  • Launching the Bella Liquidity Rewards program.

Future community growth strategies of Bella include:

  • Collaborating with DeFi lending protocols to accept BEL as collateral.
  • Collaborating with decentralized exchanges to whitelist BEL trading pairs.
  • Adding BEL as part of incentivized staking pools in other DeFi projects.
  • Launching the referral program for Bella Flex Savings and Bella One-Click Portal.
  • Integrating Bella Flex Savings with centralized crypto exchanges and traffic channels for revenue sharing.
  • Enabling fiat gateways to attract more users.

Community and social channels (as at September 6th 2020)

Telegram (English) | 1.0K Members
Twitter (English) | 2.8K Followers
Medium (English) | 74 Followers
Discord (English) | 112 Members