Read Our New Project Report About Bitcoin (BTC) - The World's Largest Cryptocurrency
Go
    Exchange

    Blockchain and crypto asset exchange

    Academy

    Blockchain and crypto education

    Binance Charity

    Blockchain charity foundation

    Info

    Cryptocurrency information platform

    Launchpad

    Token launch platform

    Trust Wallet

    Binance’s official crypto wallet

Insights & AnalysisProject Reports
Language ▾
English
中文
  1. Basic Attention Token's activity and community overview

logoBasic Attention Token (BAT)

A Token To Value User Attention On The Internet.May 21st 2020
Share this article
  • Basic Attention Token (BAT) is a token launched in May 2017 and created by Brendan Eich, co-founder of Mozilla and creator of the JavaScript language. Brave is an open-source decentralized advertisement exchange platform, built and operating on the Ethereum blockchain.
  • BAT tokens are meant to be exchanged between publishers, advertisers, and users through a transparent system to reward the attention of online users.
  • Brave is an internet browser, relying on Chromium (the open-source version of Google Chrome), which integrates with the BAT token. By default, the Brave browser blocks advertisements, prevent trackers and monitors privately the "attention of users" in order to reward publishers accordingly.
  • BAT are paid to users for visiting websites while publishers get rewarded for their content based on the attention paid to their work. From the perspective of advertisers, they supposedly enjoy benefits such as "better user targeting, an improved ROI, and reduced fraud" for online campaign.

Basic Attention Token's activity and community overview

Social activity

On-chain activity

  • Website
  • Source code
  • Explorer
  • Technical documentation
Insights & AnalysisProject ReportsFeedback & ContactDisclaimer

© 2017 - 2020 Binance.com.All rights reserved